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Hospitality Marketing




Axis Marketing offers sales/gsa services in Cape Town, Gauteng and Internationally (UK/Europe 2011/2012). Axis offers both inbound and outbound services and can assist with sales & marketing within the travel trade and direct corporates for Local and International Properties, Inbound and Outbound Tour Operators, DMC's as well as Airlines.

We have developed target markets for our various portfolios, targeting the following area of the market:

  • Travel Agency Consultants and Office Managers
  • Tour Operator Consultants and Product Managers
  • Incentive Houses
  • Corporate In-House Travel Agencies
  • Corporate Companies

We offer the following services:

  • Full sales representation in the Western Cape and Gauteng
  • Part time sales representation in Durban
  • International E-Marketing
  • Bi-annual International Sales Trips
  • Travel Trade Newsletters
  • E-mail broadcasts
  • Brochure distribution
  • Trade Educationals / Fam Trips
  • Assistance with Industry Functions
  • Representation at Industry Workshops and Trade Shows
  • Contracting, Brochure Inclusion and Preferred Supplier Agreement Negotiations
  • Adhoc sales projects
  • Temp representation

On request we are able to assist with other services as well. These services are not part of our standard service package and can be quoted on:

  • Operations
  • PR & Media
  • Marketing Material Production

Operations
We are able to assist our clients with operational matters such as staff recruitment, sourcing of suitable amenities, décor, etc. as well as administrative assistance. Furthermore we are happy to assist with research projects of any kind.

PR & Media
We are working very closely with Claudia B who handles all Media & Publicity Services for our clients.
The services on offer are:

  • Advertising & Advertorials
  • Press Kit and Media Fact Sheets
  • Press Releases and Information
  • Database (sustained platform for regular publicity)
  • Maintain Photo Library
  • Publicity Management (travel trade & consumer) including Crisis Communications
  • Visiting Journalist Programs
  • Support and Information Bureau for media
  • Media Tracking and Analysis

Marketing Material Production
We are working closely with Practical Point who assist us with marketing material production for our clients.

  • Brochure Development and Design
  • Website Design and Search Engine Optimisation
  • Assistance with the Design of other Promotional Material such as Mailshots, Adverts, etc.






HOME | SERVICES OFFERED | TEAM AT AXIS | REFERENCES | CONTACT US | MAP | WEBMASTER

OUR CLIENTS: ON THE GO | OUTBOUND PROPERTY PORFOLIO | TOUR OPERATORS & AIRLINES
INBOUND DIAMOND PORTFOLIO: Shades of Summer | Asara Wine Estate | St James of Knysna
INBOUND EXECUTIVE PORTFOLIO: The Arniston Hotel | Windsor Hotel | The Point Hotel
INBOUND PLATINUM PORTFOLIO: Crawfords Beach Lodge & Cabins
INBOUND EXCLUSIVE PORTFOLIO: Old Village | Daisy Country Lodge
EVENTS: Educationals | Functions | Trade Fairs | Workshops
NEWSLETTER: Current Newsletter | SPECIAL OFFERS: See all Current Specials




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